Best brand in practice

For the firm that can demonstrate that its brand values are distinct, relevant to clients and are being delivered consistently to clients.

2004 WINNER

The team at The Smith Partnership

Migrating a brand is always a difficult task. Migrating a service brand from criminal to civil is an extraordinary accomplishment. The Smith Partnership clearly demonstrated how it has succeeded in developing a unique brand framework, incorporating; vision, ambition, values and personality.

The Smith Partnership originally identified external perception as its main problem and addressed this head on. It has successfully created a brand that drastically changed client perception in addition to repositioning itself as a key player in the commercial marketplace.

The success of the new identity and the repositioning of the brand have increased the profile and the scope of the firm. The initial success of local business forums is highly impressive and certainly a strong indicator of future success.

RUNNER UP

Unlike most law firms, Taylor Vinters has really come to understand who its key customers are and has used its marketing techniques to target and sell to its customers’ needs.

It prides itself on dispelling the myth that all law firms are the same and it has succeeded in clearly differentiating its offering from that of its competitors. The application of Taylor Vinters' brand values has contributed to its strong positioning in this extremely competitive market place.

Taylor Vinters stood out as a firm who is not afraid to break out of the mould and try new and exciting methods of communicating to its clients. We look forward to seeing what else Taylor Vinters has up its sleeve in the future.

3RD PLACE

Shepherd and Wedderburn has developed a cohesive and strategically astute campaign. It has used a thorough and integrated communications plan to refresh its corporate identity and create a strong and distinctive brand.

Through the clever combination of CRM and business development, Shepherd and Wedderburn has illustrated that it has succeeded in repositioning and revitalising the brand whilst maintaining its core value of trust. The recognition of the core brand values and the internal and external results are extremely encouraging.

Shepherd and Wedderburn has clearly demonstrated that it is a ‘best brand in practice’.

2004 FINALISTS

Runner up

Third place

Shortlisted

2004 SPONSOR

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