Best brand in practice

For the firm that can demonstrate that its brand values are distinct, relevant to clients and are being delivered consistently to clients.

2006 WINNER

The team from Maclay Murray & Spens.

Maclay Murray & Spens has very well illustrated how it has succeeded in revitalising its brand whilst maintaining its core values. They have demonstrated innovation well in their brand campaign. Their strong big idea around 'Smart People' translated very well as a positioning line across all their marketing materials. The recognition of the core brand values and the internal and external results look encouraging.

RUNNER UP

Browne Jacobson has developed a cohesive campaign taking values of their brand onto environments etc, which certainly demonstrates consistent delivery. The fact that their brand is continually evolving and they are finding new ways to live their brand is encouraging. Their thorough and integrated communications plan will contribute to their strong positioning in this extremely competitive market place.

3RD PLACE

Kennedys has succeeded in creating a distinctive brand, built through an understanding that it's more than just a good logo, but an appreciation from every employee of its vision and mission. There is good evidence of values being communicated throughout the firm and being high on the agenda of the firm. The managing partners taking lead in understanding the relevance of the brand values demonstrates high commitment.

OTHER SHORTLISTED FIRMS

2006 SPONSOR

Legal Week, part of Incisive Media plc, is the leading news title for the legal community, delivering a round-up of the most important global news stories. Legal Week also runs a highly successful events division, a research arm and a market leading website.