Best Management of Corporate Reputation

For the firm that has co-ordinated its messages to internal and external audiences and can demonstrate success based on employee and client surveys and/or media coverage.

2006 WINNER

Joy Kingsley of Pannone with Gavin Ingham Brooke of Spada

Pannone were ranked as the third best company to work for by The Sunday Times. The individual submissions from different levels of the firm were extremely cohesive, and well put together. The enthusiasm and commitment to quality came across incredibly strongly. In total, it was by far the best submission, and deserves to win. Reading the submission actually made me want to employ the firm, which is an extraordinary achievement

RUNNER UP

Shoosmiths produced an intelligent and comprehensive submission, and demonstrated clearly their coverage as an international law firm. Their press coverage was extremely well presented, and showed the range of the firm�s expertise extremely accurately. There is no doubt that Shoosmiths is a progressive law firm, and obviously has a strong enterprise culture.

3RD PLACE

Eversheds submission was professionally produced as one would expect, and clearly sets out the vision to be the most client centred international law firm. It also demonstrated strong recognition from the industry, and has won several awards for the quality of its work and its innovation. The only missing element was human � there are no names in their submission, and the anonymity of their submission gave it less appeal than Shoosmiths and Pannone. It did, however, advance an interesting idea on Media Academy which was thoroughly explained, and clearly exceptionally forward looking.

2006 EUROPEAN WINNER

Gavin Ingham Brooke of Spada with Ian White of A&L Goodbody.

Over the past three years, A&L Goodbody has focused on enhancing their corporate reputation, resulting in: 720 stories in the international trade press and Irish media � more than any other Irish law firm; consistently being ranked #1 or #2 by all the leading law directories; #1 Irish M&A law firm; several �Irish Law Firm of the Year� Awards; over 5,000 clients and targets attending 80 legal development seminars annually. The outcome has been a significant strengthening of the firm�s corporate reputation, brand and market position.

OTHER SHORTLISTED FIRMS

2006 SPONSOR

Spada is one of the UK's premier communications advisers to professional, financial services, property and business-to-business clients. The consultancy's ability to shape corporate reputation derives from a unique fusion of issues based media relations, branding, marketing and crisis communications. Founded in 1994, Spada has affiliate offices in New York and Washington, and a network of associates across Europe.

OTHER YEARS

2005