Brand in Practice
Delivering advantage to clients
For the management team that can demonstrate a clear focus on making the firm’s brand values distinct, relevant to and recognised by clients, and delivered consistently.
2009 WINNER
From left: Gavin Ingham Brooke (Spada), Bev Cook, Jane Hughes (Tenon) and Ken Baker (Gensler)
Tenon provided a very clear and comprehensive submission. They demonstrated how their highly focused proposition and supporting marketing strategy has been brought to life across a range of brand touch points. This was backed up by identifiable measurement criteria. Tenon has clearly focused on a particular segment (entrepreneurs) and has been single minded in their approach to building their brand. They demonstrated consistent communications and an innovative approach to engagement within and outside the firm. Their strong commercial performance reflects their ambitious approach to branding. Brand is clearly central to their business strategy.
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2ND PLACE
Eversheds was a strong contender for pole position with a clear and comprehensive submission. They presented a strong case with brand activities across the key touch points and a clear strategy for engagement and measurement. Their lack of real life examples or tangible outputs let their overall submission down.
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3RD PLACE
TLT had created a strong platform for the brand and demonstrated very tangible examples of how the brand is being brought to life internally. They fell short on explaining how their essence translates in to customer communication or experience and their measurement activity was not as comprehensive as others.
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ROLL OF HONOUR
Click on each year to view previous winners
2006
Maclay Murray & Spens
2004
The Smith Partnership