Marketing/Business Development Campaign
Increased commercial success
For the Marketing/BD team whose campaign is innovative, well articulated, clear in their aims and objectives – and achieve measurable levels of commercial success.
2009 WINNER
From left: Chris Carroll (Travers Smith), Nick Davenport (Turner Parkinson) and Richard Hermann (Hubbard One)
12-partner Manchester law firm Turner Parkinson started this campaign tentatively with the creation of a website under a sub-brand to promote insolvency generated businesses and properties for sale. The initiative started to generate a significant flow of introductions and resulted in hundreds of further opportunities being added to the site each week. The later introduction of an integrated PR campaign (and coverage on BBC Radio Manchester on the TP Deals Barometer), e-marketing and weekly bulletins generated a significant number of property and corporate transactions for the firm as well as meetings for senior lawyers with 100s of contacts.
A great example of a practical revenue creating campaign which has also helped reposition the firm amongst some of the larger accountancy and insolvency players in the market.
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2ND PLACE
Having previously spent over £50,000 pa on advertisements that were declining in effectiveness in the extremely tough personal injury claims market, the team at this 25-partner Reading law firm faced a tough challenge. Boyes Turner created a ‘hub and spoke’ claims website with specialist sites and SEO and PPC campaigns for cerebral palsy, industrial diseases and personal injury. This was backed up with a media campaign using a fast response to topical news items such as the ‘toxic sofas’ story and investment in a referrals network. This well thought through and well executed campaign achieved strong flows of enquiries, good conversion rates and an admirable cost per case figure.
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3RD PLACE
A thorough execution of a text-book-perfect research from Taylor Wessing, based global thought leadership campaign – with a tie-in with the leading technical journal, blogs, websites, PR roundtables, internal communications and direct and digital marketing strands. There was close collaboration between the lawyers, the marketing team and the external agencies involved and this resulted in genuine added client value in terms of an innovative new Global IP Index to guide companies on the effectiveness of patent protection and enforcement in 24 world economies.
ROLL OF HONOUR
Click on each year to view previous winners
2007 EU
Mason Hayes+Curran
2006
Shepherd & Wedderburn
2002
Addleshaw Booth & Co