Best Performing Brand

This is awarded to the firms with the highest rating in Brand Finance's 2012 'Most Valuable Global Professional Services Brands'. To find out more about the methodology, download a factsheet.

From left: Colin Jackson, Richard Oldfield (PwC), Jonathan Harvey (Investec), Richard Groves (Allen & Overy), Simon Rhodes (CBRE) and Richard Chaplin (representing McKinsey)

2012 Winner - Best Performing Accountancy and Professional Firm Brand


From potential employees to clients, the brand impacts upon relationships between all stakeholders in a business. PwC received a record 30,000 applicants for graduate roles (for 1,200 places). This illustrates the strength of the PwC brand to one of its most important stakeholders (staff). PwC’s highly relationship focused approach to its branding strategy has been a great success for the firm following yet another successful year effectively attracting some of the world’s best graduates and most coveted clients.

Winner's quote: "The UK's professional services market is recognised around the world for being highly innovative and intensely competitive. Winning two awards is a very welcome recognition for our partners and staff and the service they offer our clients".

Richard Oldfield, PwC Board Member for Markets and Industries

2012 Winner - Best Performing Legal Brand

Allen & Overy

Allen & Overy is one of the legal practice industry’s most elite and influential brands attracting clients ranging from multinational corporations and governments to high profile political prisoners. The company’s brand carries the full weight of its history, knowledge and expertise as well as its reputation for bringing an innovative and creative approach to its client work. It is hard to overestimate, given the fierce competition in its sector, the value that the Allen & Overy brand adds to its business.

2012 Winner - Best Performing Property Brand


CBRE is a brand without equal in the commercial real estate services industry. Above all the company is noted for its unswervingly client-centric approach to business which makes it one of the most sought after service providers in its sector. The plethora of awards CBRE wins each year is a testament to its brand and also an example of how much strong business principles and trusted reputations can contribute to the quality of a brand.

2012 Winner - Best Performing Consultancy Brand


Undoubtedly one of the most prestigious brands in management consultancy, McKinsey&Company continues to be an important advisor to governments and businesses the world over. The firm combines world class services with groundbreaking research whilst always operating with the utmost acumen and professionalism. These qualities permeate the brand and what they reflect are the reason that McKinsey is so highly regarded by both clients and employees.


Click on each year to view previous winners

CB Richard Ellis
Maclay Murray & Spens
The Smith Partnership
DLA Piper