From potential employees to clients, the brand impacts upon relationships between all stakeholders in a business. PwC received a record 30,000 applicants for graduate roles (for 1,200 places). This illustrates the strength of the PwC brand to one of its most important stakeholders (staff).
PwC’s highly relationship focused approach to its branding strategy has been a great success for the firm following yet another successful year effectively attracting some of the world’s best graduates and most coveted clients.
Winner's quote: "The UK's professional services market is recognised around the world for being highly innovative and intensely competitive. Winning two awards is a very welcome recognition for our partners and staff and the service they offer our clients".
Richard Oldfield, PwC Board Member for Markets and Industries