Keystone Law has been selected as the organisation exhibiting the most novel use of social media for its "Law Set Free" campaign. The campaign started with a clear objective to recruit 50 senior lawyers and increase client awareness of the Keystone Law brand. These objectives were achieved (and exceeded) by fusing efforts across a live event (actors in a London train station) and multiple digital channels united together under the provocative hashtag #SetLawFree. Recognised for its boldness and synergistic use of contemporary marketing channels.
Winner's quote: "Remaining at the forefront of legal innovation is a fundamental part of Keystone’s ethos. The only way to succeed in today’s economy is to recognise that the future is digital and social media engagement plays a huge part in the shaping of that future. The Law Set Free campaign is the perfect example of our continued investment in modern marketing channels so it’s a real honour to be rewarded, by the MPF, for our efforts in this area." Kristina Oliver, Marketing Director, Keystone Law
From left: Jon Culshaw, Alex Sayers and Georgiana Foster (Keystone Law) with Nadia Cristina (PM Magazine)
Garrigues has been highly commended for its use of social media to expand its presence as a global law firm throughout Latin America. The impressive use of social media supports the firm's strategic initiative to transfer its position as a leading legal service provider to online channels. The campaign enabled the firm to tailor information to different geographical interests while still preserving and promoting a unified international identity. Recognised for its scope and strong lawyer participation.