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About Forum campaigns

Be part of a strong independent voice on matters affecting our sector and wider national debates through contributing to surveys, attending local meetings and raising issues directly with Government, investors, philanthropists and clients.

Current campaigns

Government liaison

Government is showing a growing interest in gathering views, data and intelligence from and about professional services, the UK's largest and arguably most successful sector. The GLO Club lies at the heart of our campaign to link local professional firms to Government. More... 


The 340,000 individuals in the UK with more than £1m of investable wealth give some £1.3bn annually to good causes. Most advisers are seen as reactive with little awareness of their impact. Yet, those who are well advised give up to 17 times more to good causes. More...


Professional firms are encouraged to share their unsung leadership and management expertise with their clients to help those clients increase their employee engagement, productivity and resilience, thereby boosting UK productivity. More...

Vital contributors to the UK

Professionals make a vital contribution to the economy, local communities and public life. They have created some of the best managed, most flexible and productive firms in the world, with UK firms having the largest share of GDP in the G7. Our campaign sets the record straight. More...

Women in leadership

Many professional firms have high levels of women in leadership. The campaign encourages leaders to share their expertise over ways to grow and sustain high levels of women in leadership with their peers at clients, thereby increasing employee engagement and profitability. More...


Previous campaigns

ABS into the mainstream (2013-2017) Although many hundreds of ABS and NewLaw firms have now been registered under the Legal Services Act, many faced legal and regulatory barriers to growth and were also treated as a stand-alone and relatively minor tier of the legal sector. The Forum's ABS & NewLaw Advisory Council brought together firm leaders, regulators, competition authorities, Government, professional bodies and topic experts to encourage regulators and Government to eliminate unnecessary structural barriers and the sector to treat ABS & NewLaw firms as part of the mainstream.

Well-managed firms (2011-12) Increased business uncertainty is leading clients to demand more consistent service and commerciality from their advisers. Clients know that firm management plays a critical role in making this possible, with 54% saying that the impression of being a well-managed advisory firm is an essential pre-condition of selection, according to the FT/MPF Study into effective client-adviser relationships. The Study also confirms that while advisory firm management believes that it is performing well, this view is not shared by clients.

Digital and social technologies (2013-14) The Forum suspected, that although marketing ‘got’ social media, the same was not true of management, so organised a major survey with Elephant Creative into attitudes towards digital and social technologies in 2013 and 2014.

Managing client relationships (2009-2013) The Forum partnered with The Thriving Company to survey CRM activities and results specific to professional firms for five years, with well over 1,000 contributions from firms during the life of the study

Listed professional firm index (2009) The success of our campaign to encourage investors to appreciate the profitability, growth and resilience of professional firms can be judged when our Professional Services Index compiled by Noble, consistently outperformed superficially comparable indices.

Carbon Footprint (2008) Far too often (and in many cases wrongly) professional firms are perceived to be commercial laggards – slow to adapt to change, conservative in their behaviours and unlikely innovators. In joining our Carbon Footprint campaign, professional firms were the first major industry group to join together to tackle what is surely one of the greatest challenges facing our society.

Best Professional Firm to Work For (2008) The Forum partnered with Best Companies to compile the first-ever listing of the UK's best professional firms to work for in the eyes of their own people

The Global 500 (2007 - 2010) The Forum compiled the first ever ranking of the world's largest professional firms. The real achievements of professionals are not that widely known – partly because caricatures are easier to present in the press than flesh and blood. Without professionals and the infrastructure they have created, the world would be a much sorrier place. What is most surprising, perhaps, is not the extent of their contribution – but the fact that it is so little known.

Unsung heroes (2004) In theory, a partnership stands for collaboration and team work; in practice many partners are highly competitive animals, focusing on client-based financial measures to determine relative status and reward. If partners see success in these terms, it is hardly surprising that those who neither directly bring in fees nor deliver services to clients are referred to in pejorative terms, for example 'non-fee earner'.