As firms have grown rapidly over the past decade, hiring a cadre of specialists in marketing, finance, HR, IT, KM etc ceased being a luxury and has became a necessity. Whilst there is also a changing attitude towards such staff, the second class citizen syndrome still exists in pockets (and some large pockets at that). The MPF believes these practice management professionals to be 'unsung heroes'. The campaign covers:
- Building the business case for the issue through articles in the Financial Times, Legal Week and Accountancy Age. more...
- Highlighting the growth of practice management professionals through publishing 'unsung heroes' league tables for UK law and accountancy firms. more...
- Encouraging leadership to praise their 'unsung heroes' through entering for an MPF European Practice Management Award. more...
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