Welcome to the MPF Marketing Group

Helping Group members be the best they can in a fast evolving and uncertain business landscape

The MPF Marketing Group provides a formal network for those with responsibility for facilitating growth and marketing strategy. This involves a leadership role in brand management, marketing communications, business development, market research and the client journey. The Committee organises quarterly events for up to 20 people and a private Hub that:

  • Encourage learning through an exchange of ideas and best practice
  • Clarify how members can best contribute to the challenges and opportunities facing their firms
  • Explore ways to develop a relationship of mutual respect and trust with the firm-wide leader and other C-Suite members
  • Facilitate debate amongst those holding diverse perspectives
  • Provide members with insight into the value contributed by other management experts

COMMITTEE

Chair: Paul Amit, former Director of Marketing and Business Development, Nabarro

Lucy Canning, Director of Brand, Marketing and Communications, Grant Thornton UK

Leor Franks, Marketing Director, FTI Consulting

Katherine McPherson, Marketing & Strategy Director, Fieldfisher

WHY HAVE A MARKETING GROUP?

  • We are dedicated to the issues that make a real difference to our members - other networks focus on technical capability.
  • We provide an inclusive forum - other networks exclude those without a formal marketing qualification.
  • We treat you as an insider – coping with “non-lawyer, non-person” attitudes can be challenging, especially for those new to the sector
  • There is a lack of understanding at some firms about the emergence of marketing as a management discipline in its own right.

CURRENT EVENTS

Building the marketing team of the future…

Speaker - Serena Simmons (Hogan Lovells)

FTI Consulting, 200 Aldersgate, Aldersgate Street, London, EC1A 4HD

Wednesday 6 September 2017, 8.15am - 9.45am

Marketing leaders in professional services firms face a challenging landscape: the ever-accelerating speed of technological change, an expansion of potential channels to market, and an unpredictable economic and political environment.

Further details and RSVP



Market disruption: Part 2 – Digital, technology and AI
Management Team Together

Speakers - Ian Jeffery (Lewis Silkin); Mark Sykes (BDO); Alex Hamilton (Radiant Law)

Moore Stephens, 150 Aldersgate Street, London, EC1A 4AB

Thursday 14 September 2017

In February we held an MPF event discussing Market Disruption from challenger firms within professional services, offering alternative service delivery and pricing models.

In this second event we move on to take a look at how professional services are being disrupted by the development of new technologies and platforms.

Further details and RSVP

FUTURE EVENTS

Coming soon...

ELIGIBILITY

  • Chief Marketing Officers
  • Those with equivalent job titles to CMO (for example Marketing & BD Director)
  • Firmwide leaders
  • Client-facing leaders & Office heads
  • Approved members of other Groups
  • Approved members of Clubs

Membership details

COMMITTEE

Paul Amit Chair:
Paul Amit,
Nabarro
Lucy Canning Lucy Canning,
Grant Thornton UK
Leor Franks Leor Franks,
FTI Consulting
Katherine McPherson Katherine McPherson,
Fieldfisher

More on the committee members…

PREVIOUS EVENT TOPICS

  • Client engagement and loyalty
  • Contributing to strategy
  • Crisis management
  • Dealing with procurement
  • Individually brilliant, collectively average?
  • Influence and persuasion