Welcome to the MPF Marketing Group

Helping Group members be the best they can in a fast evolving and uncertain business landscape

The MPF Marketing Group provides a formal network for those with responsibility for facilitating growth and marketing strategy. This involves a leadership role in brand management, marketing communications, business development, market research and the client journey. The Committee organises quarterly events for up to 20 people and a private Hub that:

  • Encourage learning through an exchange of ideas and best practice
  • Clarify how members can best contribute to the challenges and opportunities facing their firms
  • Explore ways to develop a relationship of mutual respect and trust with the firm-wide leader and other C-Suite members
  • Facilitate debate amongst those holding diverse perspectives
  • Provide members with insight into the value contributed by other management experts

COMMITTEE

Chair: Paul Amit, former Director of Marketing and Business Development

Director: David Brady, CEO, Vuture

Lucy Canning, Director of Brand, Marketing and Communications, Grant Thornton UK

Leor Franks, Marketing Director, FTI Consulting

Katherine McPherson, Marketing & Strategy Director, Fieldfisher

WHY HAVE A MARKETING GROUP?

  • We are dedicated to the issues that make a real difference to our members - other networks focus on technical capability.
  • We provide an inclusive forum - other networks exclude those without a formal marketing qualification.
  • We treat you as an insider – coping with “non-lawyer, non-person” attitudes can be challenging, especially for those new to the sector
  • There is a lack of understanding at some firms about the emergence of marketing as a management discipline in its own right.

CURRENT EVENTS

Takeovers & mergers: Lessons learned
Management Team Together

Speakers - Jenni Emery (CMS), Peter Madden (Arcadis), Jeremy Horner

Lewis Silkin, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL

Thursday 5 October 2017 - postponed

The challenges of leading a successful merger or takeover are varied and extensive. Leadership at all stages is paramount, from conception to integrating strategy and objectives all while leading a firm of people.

Each individual element of the firm faces its own specific challenges – from partners and fee earners to business services departments. A well-planned and executed integration ensures minimal disruption, underpinned with strong communication to both your people and your clients – current and future.

FUTURE EVENTS

Coming soon...

ELIGIBILITY

  • Chief Marketing Officers
  • Those with equivalent job titles to CMO (for example Marketing & BD Director)
  • Firmwide leaders
  • Client-facing leaders & Office heads
  • Approved members of other Groups
  • Approved members of Clubs

Membership details

COMMITTEE

Paul Amit Chair:
Paul Amit
 
David Brady Director:
David Brady,
Vuture
Lucy Canning Lucy Canning,
Grant Thornton UK
Leor Franks Leor Franks,
FTI Consulting
Katherine McPherson Katherine McPherson,
Fieldfisher

More on the committee members…

PREVIOUS EVENT TOPICS

  • Client engagement and loyalty
  • Contributing to strategy
  • Crisis management
  • Dealing with procurement
  • Individually brilliant, collectively average?
  • Influence and persuasion