The Marketing Leaders' Group has been created by the Professional Marketing Forum, sister association to the MPF, for members that are interested in exploring marketing's contribution to management. Bringing together leaders in marketing and business development the invitation-only group organises events and surveys that focus on the interaction of marketing and management and ways that senior marketers can add value to their firms. Findings are shared widely to help members prepare when advising management. This increases the quality of debate and the internal credibility of marketers.
The Managing Partners' Forum recognises the group as formally representing the marketing discipline in the MPF world, enabling it to organise joint events with existing MPF Leaders' Groups for leaders in finance, HR, knowledge etc.
Events are open to all MPF members as well as eligible PM Forum members. Participants can tap into rich case studies and anecdotes - great to supplement dry statistics when presenting to management. Meetings are intimate peer-group events to discuss issues under 'Chatham House Rules'. Much of the benefit comes from people sharing tacit know how on how to use explicit knowledge more widely or effectively in their organisation or externally.
Participants will learn new ideas and approaches, but what they share will be difficult to copy for quick commercial advantage because it will be culture specific - culture being the "deep" differentiator in most excellent knowledge businesses, regardless of sector. So each event will cover not only best practice but also ways participants have found to tackle typical cultural barriers to implementation.
As a membership organisation, all events are member only. However, those interested in joining are welcome to attend one event as our guest in order to gain a feel for the association.
Structured: HQ works with committee members to create online surveys on relevant topics, analyse results and publish the findings for free in the public domain.
Pulse surveys: Any member can send a question to email@example.com. HQ canvasses members and experts, and publishes a summary of non-attributed contributions within a week.
Chair: Nick Richards
Director – Business Development, Smith & Williamson
Director: Ben Kent is managing director at strategic consultancy Meridian West. The firm works with many of the leading professional firms around the world. Ben advises on market strategy, brand development, pricing, thought leadership and client service strategy. Ben was educated at Cambridge and started his career as a corporate lawyer at Freshfields. He then moved into research-based consultancy, working at CSS, City Research Group and NFO, where he was a director.
Two independent referees are required. Leaders' Group membership is free for 'Full 'MPF members and £500 plus admission fee for others.
Consultants are only eligible for Leaders' Group membership in exceptional circumstances. Membership renews on 1 July with a sliding scale in the first year. If interested, please complete the registration form.