The Marketing Leaders' Group has been created by the Professional Marketing Forum, sister association to the MPF, for members that are interested in exploring marketing's contribution to management. Bringing together leaders in marketing and business development the invitation-only group organises events and surveys that focus on the interaction of marketing and management and ways that senior marketers can add value to their firms. Findings are shared widely to help members prepare when advising management. This increases the quality of debate and the internal credibility of marketers.
The Managing Partners' Forum recognises the group as formally representing the marketing discipline in the MPF world, enabling it to organise joint events with existing MPF Panels for leaders in finance, HR, knowledge etc.
KNOWLEDGE
Structured: HQ works with committee members to create online surveys on relevant topics, analyse results and publish the findings for free in the public domain.
Pulse surveys: Any member can send a question to mpfpulse@pmint.co.uk. HQ canvasses members and experts, and publishes a summary of non-attributed contributions within a week.
EVENTS
Events are open to all MPF members as well as eligible PM Forum members. Participants can tap into rich case studies and anecdotes - great to supplement dry statistics when presenting to management. Meetings are intimate peer-group events to discuss issues under 'Chatham House Rules'. Much of the benefit comes from people sharing tacit know how on how to use explicit knowledge more widely or effectively in their organisation or externally.
Participants will learn new ideas and approaches, but what they share will be difficult to copy for quick commercial advantage because it will be culture specific - culture being the "deep" differentiator in most excellent knowledge businesses, regardless of sector. So each event will cover not only best practice but also ways participants have found to tackle typical cultural barriers to implementation.
As a membership organisation, all events are member only. However, those interested in joining are welcome to attend one event as our guest in order to gain a feel for the association.
COMMITTEE
Co-Chair: Graham Munday is Global Head of Marketing for WSP Environment & Energy, part of FTSE 250 listed WSP Group which specializes in sustainability and infrastructure issues. In a 15 year marketing career that also includes insurance giant Aviva (formerly Norwich Union), he has devised a wide variety of successful brand building campaigns and in his current role conducts client feedback across the world to find out what really matters to clients.
and
Co-Chair: Maureen Migliazzo
KPMG International Headquarters
Director: Richard Chaplin
Geoff Dodds
Consultant, The Business Development Practice
James Harley
UK Marketing Director, DTZ
Gavin Ingham Brooke
Managing Director, Spada
Maria Ivy
Marketing Communications, Europe Covington & Burling
Henrietta Jowitt
Global Marketing Director, Advent
Amy Kilbane
European Marketing Manager, LECG
Halina Kochanowicz
Head of UK Marketing, Linklaters
Michael Michaelides
Associate Director of BD, Allen & Overy LLP
Nicholas Moore
Marketing and Business Development Manager, Farrer & Co LLP
Annabel Pritchard
Brand Manager, Deloitte
Sarah Reavley
Partner, Remark
Nick Richards
Marketing Director, Vantis
Linda Stevens
Head of UK Marketing, Business Development & Knowledge Management, PricewaterhouseCoopers LLP
MEMBERSHIP
Two independent referees are required. Panel membership is free for 'Full 'MPF members and £500 plus admission fee for others.
Consultants are only eligible for Panel membership in exceptional circumstances. Membership renews on 1 July with a sliding scale in the first year. If interested, please complete the registration form.
DETAILS OF OUR NEXT EVENT
Taking advantage of a digital world
Morrison & Foerster,
CityPoint,
One Ropemaker Street,
London,
EC2Y 9AW
Friday 10 September 2010
Most marketing directors started their career in an analogue world and now find themselves in an altered landscape where a sophisticated digital marketing strategy has become a necessity. This results in:
- A struggle to give your firm the leadership that is required to take advantage of the opportunities resulting from digital marketing.
- Embarrassment in admitting that you are probably less familiar than your junior team members with an ever-increasing set of digital acronyms - SEO, PPC, HTML, A/B Tests etc
Further details and RSVP