Welcome to the MPF Marketing Panel

As marketing professionals, we are increasingly expected to contribute to management discussions at our firms. The MPF Marketing Panel brings together hundreds of leaders in marketing and business development worldwide. Members complete regular web-based surveys on issues that marketing would like management to focus on. The findings are then shared widely to help members prepare when advising management. This increases the quality of debate and the internal credibility of marketers.

KNOWLEDGE

Structured: Panel Directors work with committee members to create online surveys on relevant topics, analyse results and publish the findings for free in the public domain.

Pulse surveys: Any member can send a question to mpfpulse@pmint.co.uk. HQ canvasses members and experts, and publishes a summary of non-attributed contributions within a week.

EVENTS

Panel events are open to all MPF and Panel members. Participants can tap into rich case studies and anecdotes - great to supplement dry statistics when presenting to management. These are intimate peer-group events to discuss issues under the 'Chatham House Rule', governing the confidentiality of the source of information received at a meeting. Much of the benefit comes from people sharing tacit know how on how to use explicit knowledge more widely or effectively in their organisation or externally.

Participants will learn new ideas and approaches, but what they share will be difficult to copy for quick commercial advantage because it will be culture specific - culture being the "deep" differentiator in most excellent knowledge businesses, regardless of sector. So each event will cover not only best practice but also ways participants have found to tackle typical cultural barriers to implementation.

Events are currently planned for Amsterdam, Boston, Chicago, Frankfurt, London, New York, Washington DC, San Francisco and Toronto. As a membership organisation, all events are member only. However, those interested in joining are welcome to attend one event as our guest in order to 'smell the coffee'.

COMMITTEE

Chair: Maureen Migliazzo - Maureen is the Global Executive Director for the Information, Communications and Entertainment practice for KPMG International responsible for driving business strategy and development of the global accounts based out of the Silicon Valley. Prior to this role, Maureen was Head of Marketing and Communication for the global lines of business (Financial Services, Consumer Markets, Private Equity, Industrial Markets etc) where she headed up the marketing and communications strategy supporting KPMG's 200+ global premier accounts. Maureen is a graduate of the University of Melbourne and has a Master of Business Administration.

Panel Director: Steve Blundell is a founding director of Gracechurch Consulting. He has been lead director on many of the firm's major assignments, UK and international. He specialises in advising clients on strategy and planning and helping firms organise for enhanced business development. Most of these projects involve facilitation exercises with groups of senior partners and directors and Steve has led many such sessions. He also designs and runs partner retreats and strategy off sites.

Mark Beese - Mark is the Director of Marketing for Holland & Hart LLP, a major law firm in the Western United States with 14 offices across seven states. He is a frequent speaker and author on topics of law firm marketing, branding and leadership development. He holds a B.S. and M.B.A. in Marketing from the University of Buffalo. Mark blogs at www.leadershipforlawyers.typepad.com.

Laura Canudas is Director of Marketing and Communication for Cuatrecasas in Spain. She is one of the first professionals of this discipline in Iberia. She holds a degree on Business Administration and has attended multiple seminars and conferences on Legal Marketing primarily in the States and UK.

Pam Cone - Pam has been Chief Marketing Officer at Actuaries Milliman since 2003. She plays a leading role in directing Milliman's marketing, branding, communications, and business development initiatives, and also contributes to the professional development program for its consultants. Prior to joining Milliman in Seattle, Pam worked in law firm marketing.

James Durham, is the Chief Marketing Officer for Ropes & Gray, a leading national law firm with offices in Boston, New York, Palo Alto, San Francisco and Washington, D.C. He was previously President of The Law Firm Development Group, Inc., where he worked with hundreds of law firms to develop marketing and management strategies aimed at changing the way lawyers and clients work together. Jim practiced business law for over fifteen years, and previously worked with one of New England's largest law firms as the Director of Client Development. He is the author The Essential Little Book of Great Lawyering and The Law Firm Marketer's Guide to Survival.

Jane Hewson - Jane is a strategist for specialised business development initiatives, working exclusively for law firm Weil, Gotshal & Manges. She was the firm's Chief Marketing Officer from 2004 through 2006. Previously, she acted as the principal for over 20 years at Hewson Group, an NY-based marketing, communications and creative consultancy for leading national and international legal, financial services, accounting and management consultant firms.

Stefanie Hoogklimmer is currently Head of Business Development for Continental Europe and Global Head of Client Relationship Management at Allen & Overy LLP. She joined Allen & Overy in 2005 from Clifford Chance where she had been in different Business Development roles for 10 years ranging from being in charge of Business Development in Germany to heading up the firm's Global Client Focus programme. Stefanie is based in Germany.

Tracy A. Holotuk is a marketing and business-development executive with more than 20 years experience holding leadership roles within technology, professional services and financial services sectors. Currently she is the National Director of Marketing for KPMG Enterprise in Canada.

Despina Kartson - Despina is Chief Marketing Officer at Latham & Watkins, the fifth largest law firm in the world. Based in the firm's New York office, she leads an 80+ strong business development and marketing team spanning 24 offices and three continents, with responsibility for strategic planning, marketing, practice development, public relations, creative services, internal and online communications. Despina has worked for legal and other professional service firms for more than 20 years. Most recently, she was Vice President of Business Development at Bowne Business Solutions. She has also worked in technology director positions for law firms such as Cravath, Swain & Moore and White & Case.

Kathryn Lindquist, Chief Marketing Officer - Taylor-DeJongh

Hamish Munro - Hamish is the new Chief Executive of barristers Guildhall Chambers based in Bristol. He has spent 20 years in professional services marketing with accountants BDO Stoy Hayward and lawyers Eversheds, Davies Arnold Cooper and Simmons & Simmons - where he was recognised as one of the top ten marketing directors to law firms (In Brief 2005). He has pioneered new approaches to knowledge-centred marketing, key account management, successful pitching and new service development.

Jolene Overbeck - Jolene is Global Chief Marketing Officer at DLA Piper, one of the world's largest law firms, overseeing marketing and business development across three continents. Most recently, Jolene was a partner with the Zeughauser Group, a leading strategy consultancy for law firms. This followed more than 25 years in legal marketing, including 12 years as CMO at law firm Latham & Watkins and two at Shearman & Sterling.

David Sanders - David is Director of Marketing at Maclay Murray & Spens LLP, one of Scotland's largest legal firms. He has held this position for 8 years, and prior to working with MMS was Head of Marketing at Shepherd & Wedderburn another of Scotland's "big four" firms for a 7 year period. Maclay Murray & Spens has offices in Edinburgh, Glasgow, Aberdeen and London and is the UK member of the Lex Mundi network.

Emmanuelle Smart - Emmanuelle is Global Markets Leader for Consumer Products at Ernst & Young LLP, responsible for driving Ernst & Young global go to market strategy and plan in the sector. She has held several business development roles at Ernst & Young working with leadership teams on developing growth strategies and managing step change. She also has experience in industry, responsible for establishing networks and generating business on an international level. Emmanuelle is a business graduate from a French 'grande ecole' and an exchange student on the Cranfield MBA.

Gillian Sutherland – Gillian is Business Development Partner at Davis Langdon LLP. She has over 25 year experience in marketing and business development working across a number of sectors but primarily in property and construction and the legal industry. She is currently Business Development Partner for Davis Langdon, a global project and cost management consultancy where her primary focus is on brand development and client management.

Simon Walter - Simon has lead Marketing at Beca for the last 10 years during which time the business has grown to over 2000 people. Beca, head-quarted in Auckland New Zealand, is a multi-disciplinary engineering consultancy now operating in over 20 countries, with offices in NZ, Australia, Singapore, China and the UK. Simon heads up a team of 16 communications, marketing and design professionals and is particularly interested in CRM, strategy development and change management. Coaching and developing sales skills and methodologies is another passion.

Ross Webber is the Head of Marketing for Conyers Dill & Pearman. Conyers' is the world's pre-eminent offshore law firm, advising on the laws of Bermuda, British Virgin Islands and the Cayman islands from satellite offices around the world. Ross has over 20 years marketing experience in the fields of law, insurance, education and jurisdictional marketing. Ross holds a BA (Hons) from Teesside University and an MBA from St. John's University in New York.

Ian White - Ian is Head of Strategy and Business Development at A&L Goodbody, the Irish law firm. Ian's previous experience includes management consultancy, corporate finance and accountancy. He holds an MBA from the Smurfit School of Business, a degree in economics and is also a qualified chartered accountant.

MEMBERSHIP

Two independent referees are required. Panel membership is free for MPF members, PM Forum members and clients, and £487.50 /$887.50 /€707.50 plus admission fee for others. Consultants are only eligible for Panel membership in exceptional circumstances. Membership renews on 1 September with a sliding scale in the first year. If interested, please complete the registration form.

DETAILS OF OUR NEXT EVENT

A report on the latest developments in client care interview programs in the international professional services market

Weil, Gotshal & Manges LLP, 767 Fifth Avenue, New York, 10153

Wednesday, July 16, 2008

Where next for the client feedback process?

Martindale-Hubbell recently commissioned Lighthouse Global to undertake a six-month study to analyse the latest developments and thinking in client care interviews and client feedback programs of the major law firms. In this session, Lighthouse will present the key findings from their report and the implications for your client interview feedback programs. The research explains why client relationship interviews will remain at the top of the management agenda for professional firms. It examines how professional firms are using the ‘client voice’ to enhance a firm’s cross-selling opportunities, attract new clients, resolve internal resistance to the feedback process and ultimately grow top-line revenues.

This session has been crafted for firms with existing client feedback programs and those considering the introduction of a formal system. It will suggest how new elements and ideas can add to established client feedback programs to enhance the value derived and the client experience. The merits of different feedback methodologies will be explored, together with best practices on how to design and implement a firm-wide feedback system.

About James Edsberg and Lighthouse Global

James Edsberg specializes in business development, marketing and communications strategies in the business-to-business market place. He leads projects for some of the world’s leading banking and corporate advisory businesses. James advises management teams and business development functions on their competitive environment, brand and growth opportunities in service markets.

Lighthouse’s clients in financial and professional services include JP Morgan Fleming, Merrill Lynch, Credit Suisse, PricewaterhouseCoopers, Deloitte, Ernst & Young, KPMG, Clifford Chance, Freshfields, Herbert Smith, Simmons & Simmons and the London Stock Exchange.

Before joining Lighthouse as a consulting partner, James practiced as a corporate lawyer at Freshfields. He spent seven years advising public and private companies on mergers and acquisitions, private equity, joint ventures and commercial contracts working with clients such us Goldman Sachs and UBS

James regularly commentates on issues relating to the professional services, business services and financial services sectors for BBC News 24, BBC World Business Report and CNBC

After leaving Freshfields, James completed an MBA at INSEAD, the European business school.  At INSEAD, he specialized in management strategies of professional service firms. James is a business mentor for the Prince of Wales’ Trust.

Booking form

COMMITTEE

Steve Blundell

Panel Director: Steve Blundell
Gracechurch Consulting

James Durham

Chair:
Maureen Migliazzo
KPMG International Headquarters

Laura Canudas

Laura Canudas
Cuatrecasas

Mark Beese

Mark Beese
Holland & Hart LLP

James Durham

James Durham
Ropes & Gray LLP

Pam Cone

Pam Cone
Actuaries Milliman

Stefanie Hoogklimmer

Stefanie Hoogklimmer
Allen & Overy LLP

Jane Hewson

Jane Hewson

Axel Koelsch

Despina Kartson
Latham & Watkins

Tracy Holotuk

Tracy Holotuk
KPMG

Hamish Munro

Hamish Munro
Guildhall Chambers

Kathryn Lindquist

Kathryn Lindquist
Taylor-DeJongh

David Sanders

David Sanders
Maclay Murray & Spens LLP

Jolene Overbeck

Jolene Overbeck
DLA Piper

Gillian Sutherland

Gillian Sutherland
Davis Langdon LLP

Emmanuelle Smart

Emmanuelle Smart
Ernst & Young LLP

Ross Webber

Ross Webber
Conyers Dill & Pearman

Simon Walter

Simon Walter
Beca

Ian White

Ian White
A&L Goodbody

FUTURE EVENTS

CURRENT SURVEYS

Coming soon...