The Marketing Leaders' Group has been created by the Professional Marketing Forum, sister association to the MPF, for members that are interested in exploring marketing's contribution to management. Bringing together leaders in marketing and business development the invitation-only group organises events and surveys that focus on the interaction of marketing and management and ways that senior marketers can add value to their firms. Findings are shared widely to help members prepare when advising management. This increases the quality of debate and the internal credibility of marketers.
The Managing Partners' Forum recognises the group as formally representing the marketing discipline in the MPF world, enabling it to organise joint events with existing MPF Panels for leaders in finance, HR, knowledge etc.
KNOWLEDGE
Structured: HQ works with committee members to create online surveys on relevant topics, analyse results and publish the findings for free in the public domain.
Pulse surveys: Any member can send a question to mpfpulse@pmint.co.uk. HQ canvasses members and experts, and publishes a summary of non-attributed contributions within a week.
EVENTS
Events are open to all MPF members as well as eligible PM Forum members. Participants can tap into rich case studies and anecdotes - great to supplement dry statistics when presenting to management. Meetings are intimate peer-group events to discuss issues under 'Chatham House Rules'. Much of the benefit comes from people sharing tacit know how on how to use explicit knowledge more widely or effectively in their organisation or externally.
Participants will learn new ideas and approaches, but what they share will be difficult to copy for quick commercial advantage because it will be culture specific - culture being the "deep" differentiator in most excellent knowledge businesses, regardless of sector. So each event will cover not only best practice but also ways participants have found to tackle typical cultural barriers to implementation.
As a membership organisation, all events are member only. However, those interested in joining are welcome to attend one event as our guest in order to gain a feel for the association.
COMMITTEE
Co-Chair: Graham Munday
Associate Director, WSP Environment & Energy
Co-Chair: Maureen Migliazzo
KPMG International Headquarters
Director: Richard Chaplin
Geoff Dodds
Consultant, The Business Development Practice
James Harley
UK Marketing Director, DTZ
Gavin Ingham-Brooke
Managing Director, Spada
Maria Ivy
Marketing Communications, Europe Covington & Burling
Henrietta Jowitt
Global Marketing Director, Advent
Amy Kilbane
European Marketing Manager, LECG
Halina Kochanowicz
Head of UK Marketing, Linklaters
Michael Michaelides
Associate Director of BD, Allen & Overy LLP
Nicholas Moore
Marketing and Business Development Manager, Farrer & Co LLP
Annabel Pritchard
Brand Manager, Deloitte
Sarah Reavley
Partner, Remark
Nick Richards
Marketing Director, Vantis
Linda Stevens
Head of UK Marketing, Business Development & Knowledge Management, PricewaterhouseCoopers LLP
MEMBERSHIP
Two independent referees are required. Panel membership is free for 'Full 'MPF members and £500 plus admission fee for others.
Consultants are only eligible for Panel membership in exceptional circumstances. Membership renews on 1 July with a sliding scale in the first year. If interested, please complete the registration form.
DETAILS OF OUR NEXT EVENT
Demonstrating trust
Tuesday 23 June 2009
Following the public outrage directed towards bankers as a result of the credit crunch and politicians as a result of their expenses, the professions remain one of the few sectors where ethics is still recognised as an integral part of the DNA. But there is no cause for complacency. Adopting a passive ‘we can help’ attitude is unlikely to register in our fast moving 24/7 culture.
Recent research from Uffindell West confirms that trust is still the number 1 factor in influencing clients to buy professional services. However, building trust is not achieved through making declarations; firms have to demonstrate trust. This involves:
- Creating a mission/vision that is motivating to both clients and employees
- Ensuring that the firm’s values are distinctive and relevant to clients
- Being consistent in delivery so what you claim is what you do
About our presenter
Sholto Lindsay-Smith, will share the Uffindell research as a base for a wide ranging discussion on ways that our sector can demonstrate trust to our clients and employees and thereby increase engagement and profitability. Sholto is managing director of UffindellWest. He has 20 years consulting experience in brand strategy and communications. He has led strategic positioning and branding projects for corporate and public sector clients in the UK and internationally. His sector experience includes utilities, transport, financial services, technology, professional services, property and education. His current projects include a global internal communications benchmarking study for HSBC, development of employer brand programme for RBS and John Lewis, and an international positioning study for Grosvenor.
Booking form