BDO are committed to a growth strategy that can only be achieved if every person in the firm from staffer and executive assistant up to senior partners understand their strategy, and can play their part in its execution. The ‘Power of Ten’ is an expression of what needs to be done, when where and how.
Excellent materials were developed and distributed and partners were required to report regularly on progress made towards the 10 strategic goals.
The growth in revenue and profit in the first year of execution as a combined firm proved that when everyone in the firm understands and executes every day great results follow.
From left: Marcus Brigstocke, Anna Rushall (BDO) and Nigel Ingrouille (Swiss Re Corporate Solutions)
When Allen & Overy’s leaders learned of the low and inconsistent understanding of the firm’s strategy, they set about reversing the results across 45 offices in 31 countries. A communications strategy was developed with an outside agency, and special collateral included a booklet, video and a dedicated microsite. – The Strategy Room.
The awareness of the firm’s strategic priorities increased from 45% to 94% over a 12 month period, and many countries produced exciting ways of translating the global strategies into local campaigns to assist in understanding and execution.