Launched at the start of the Covid-19 pandemic when many firms were hunkering down, Forbes Solicitors’ inspirational Reinvention and Resilience Top 50 initiative set out to champion and advise entrepreneurial SMEs in the North West.
With enthusiastic internal and external engagement, the campaign has formed a collaborative, inclusive network with extensive reach throughout the region. It has built a powerful platform that has enabled Forbes Solicitors to engage with its key target audiences and positioned the firm as a go-to resource for expertise and insight.
While the intention was partly altruistic, there has been tangible commercial value added to the firm too. A campaign that proves that smart strategic thinking and effective execution can trump big budgets when it comes to successful marketing initiatives.