Clark Hill was a clear winner in this category, with its ‘Simply Smarter’ rebrand and market engagement campaign standing head and shoulders above the rest. This campaign demonstrated strategic understanding and deployment of brand as the identity and DNA of the firm’s people. This ambitious and cohesive programme showed clear strategic intent (multifaceted aspects well explained); extensive leadership involvement across the firm; effective partnering with ALM to target GCs and C-suite leaders; education of the internal audience on the importance of the initiative; claims of improved employee, community and website visitor engagement; and measurable uplift in client interaction and impact. Clark Hill's supporting materials were impressive and gave the judges clear insights into the journey of the campaign and ‘before’ and ‘after’ visuals - as well as even more impressive result statistics.
Quote from the live interview - full video below
“Our re-brand was not a cosmetic overhaul. At its core was inclusivity with every business unit at the firm asked for feedback and a focus on living our values and reflecting our DNA in every interaction between clients and colleagues.”
Chief Marketing and Business Development Officer, Clark Hill.