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Best in Client Theme

2023 winner


Dentons global CX programme is a case of demonstrably and successfully delivering what most firms will claim to do, and then fail at: a service genuinely driven by the needs of their clients.  The programme is a combination of market research and client feedback, client horizon scanning, and peer to peer networking - delivered not for a small handful of the firms largest clients, but at impressive scale, involving up to 1700 global client contacts.  The programme explores key trends in the firm’s clients’ markets and delivers a range of activities organised thematically around topics such as strategy, leadership and personal development.  The programme has also reshaped the firm’s go-to-market strategy which is now determined by the business priorities of the clients rather than the firm’s own growth targets.