Brand, digital and the client experience amidst the pandemic
Tuesday 23 June 2020
Several new professional firm brands have launched over the past year, with many other firms working hard to enhance specific elements of their digital presence. In the absence of face-to-face interaction, the big question is where do clients go for assurance about their supplier relationships? Sadie Baron, CMO of Reed Smith, discusses her firm’s experience, and Greg Hobden, MD of consultants Living Group, explores the brand and digital marketing of the top 100 firms, based on the definite improvement observed by their recently published 27th annual Ratings Report. Brand and digital intelligence have never been so critical to the sustainability of our sector...
These one-hour in length member-only roundtables are for specific C-Suite experts, with only firmwide leaders approved to join multiple groups.