Thursday 01 December 2022
The last Strategy and Marketing MP Forum session was run by the highly acclaimed and informed Dr Raina Brands of UCL. We were privileged to have Raina talk to us so eloquently on the topic of social networks and the power of the informal organisation.
This was an interactive session which provided many thought provoking concepts alongside practical application.
Many senior leaders will be familiar with the concept of the internal organisation and the importance of navigating social networks. Few of us however truly see it in the way of interconnected webs of opportunity to be exploited via sparse and often remote connections. Raina brought this to life during this illuminating session. It is difficult to limit such expansive thinking. That said the 3 key takeaways which resonated at a practical level were:
If you are interested to learn more, please reach out to Dr Brands at firstname.lastname@example.org and join her network!
Zoe Bailey, Withers & Rogers