Visionaries (est 10% of firms)

• High use of AI
• Comfortable with intelligent failure
• Focus on cool new technologies and market opportunities
• Moderator: Neota Logic

Pragmatists (est 25% of firms)

• Willing to experiment with AI
• Will only fully embrace AI once visionaries have shown the way
• Focus on business model innovation and management best practice
• Moderator: Post*Shift

Conservatives (est 65% of firms)

• Low use of AI
• Waiting for pragmatists to iron out the bugs
• By the time they act, it may be too late
• Focus on enhanced business processes and knowledge transfer
• Moderator: HighQ